Why Should You Buy Gold and Silver? Returning Customers: Please click here for our price board. The argument you'll hear most often from investment professionals against purchasing gold and silver (particularly gold) is that precious metals don’t out-perform inflation over time. But this is exactly what makes silver and gold so valuable! Gold and silver are a not an “investment” per se, but rather a wealth protection asset—an insurance policy against the damages of inflation. Gold and silver don’t go up and down, the dollar goes up and down, and the metal commodities typically reflect the strengthening or weakening of our currency. It’s about maintaining your spending power. For instance, what can $100,000 do for you now? A nice down payment on a house. Buy a few cars. Feed a family for several years. When you retire, you want to make sure that $100,000 you worked so hard to earn can do the same thing that it could when you socked it away. That’s the money to put into silver and gold. Precious metals are about wealth protection, not aggressive investment. Next:  Which do we suggest—silver or gold? Watch our video presentation about doing business with Rocklin Coin Shop. Check our price board.